About
our product ethos
Clean. Powerful. Balance. Ayadara takes inspiration from Mother Earth to create nature-powered health, body, face, and hair care products. Made with organic, soul-crafted, and sustainably procured ingredients, each product is specially formulated to be clean, balanced, and powerful.
We often take the healing and beautifying powers of nature for granted, but the truth is that the ingredients that we can get naturally are often the most effective. Much like how we want the best for ourselves, we want the best for you, too. You deserve products that are designed to help you be the best version of yourself and more.
Ayadara uses the most powerful ingredients from the earth. We also do not use any known toxins, harmful chemicals, or controversial synthetics. In addition to creating naturally effective and safe skincare products, we also follow ethical manufacturing techniques. Our blends and formulas are better not just for you, but for the planet as well. Our products are vegan or vegetarian - but mostly vegan, and we don’t test on animals, ever.
The active ingredient? YOU. We can help you look great and feel even better with our clean, powerful, and balanced products. We can help you achieve balance, the rest is up to you!
Ayadara is what you get when you combine all-natural ingredients essential for better personal care - ingredients such as Alpine Rose Extract, Rose Water, Aloe, Jojoba, Honey, and Witch Hazel - and create a potent glow-enhancing elixir.
why we do what we do?
Why bother with all-natural ingredients and techniques when it’s easier to create synthetic or chemical-based concoctions? The reasons behind our choice to be an advocate of natural ingredients affect not only our customers, but everything and everyone else on the planet: animals, plants, and the earth itself.
we care about
the planet
There are several reasons why natural products are better for the planet. First, synthetics and chemicals have been linked to detrimental effects to plant and animal life. When these potentially harmful substances seep into the ground or are released into our water systems, the surrounding ecosystems might be affected as well.
At Ayadara, we strive to provide products made of ethically sourced components and implement manufacturing practices that have the least possible impact to the environment, from design to harvest to production.
we care about
your safety
Natural products have shown to be safer for the body than synthetic ones. Once a cream, gel, or lotion is topically applied, its ingredients gradually seep into the bloodstream, eventually having a direct effect on the different organs and systems of the body. If these ingredients are naturally beneficial, your body will benefit from them. Otherwise, they might cause adverse effects. Using natural ingredients ensures that you don’t just look good, but feel good as well.
we care about
animals
It is surprising how many skincare brands test their products on animals - even the big name companies in the industry do so. It is obvious that doing this puts animals at great risk and harm. However, many companies are starting to forego all animal testing. And we’re not just talking about animals, but all other living beings as well. This is the ethical way of conducting business, and it is one way to show the planet that we care.
If like us here at Ayadara, you are against animal testing and want to advocate for the humane treatment of all animals, then consider cruelty-free personal care products. This way, you can be sure that no harm or malice is done on any living beings.
we care about
nourishment
The clearest way to learn about the differences between natural skincare and synthetic products is by shining a light on their ingredients. These two types of skincare products are dramatically - and inherently - different. If you look close enough, you’ll probably start questioning if these are even similar products.
Look at the ingredient labels of synthetic products. You’re likely to find hard-to-decipher words like sodium lauryl sulfate, butylparaben, and other terms that are a mixture of letters and numbers. There might be no doubt as to their efficacy, but there is a big question mark on their safety for your body.
Natural ingredients contain compounds such as Resveratrol and alpha-hydroxy acid, and vitamins like Vitamin C, Vitamin D, and Vitamin E. All of these nourish the body to work at its optimal level.
we care about
your skin
The bottomline of these products is to care for your skin. One of the most problematic issues with synthetic ingredients is the harm they cause to your skin. Some ingredients found in synthetic products can lead to skin issues such as redness, itching, and swelling - and in worse cases, allergic reactions. For these reasons alone, it’s best to stay away from these types of products altogether.
When checking labels, be sure to look out for parabens, petrochemicals, sulfates, synthetic dyes, triclosan, and propylene glycol - some of the many synthetic chemicals that pose harm for your skin.
Generally speaking, opting for natural alternatives is better. They are free of synthetic chemicals and irritants. And instead of causing harm to your skin health, they actually nourish and benefit it.
we care about
your health
Today, there is much controversy revolving the use of synthetic ingredients for skincare. The public is still split as to their safety. Some believe that they are relatively safe, since not enough research has been conducted on this topic.
With this in mind, if you think about it, it’s normal to be skeptical. In essence, we’re saying that using synthetic skincare products might not harm you. But then again, they might. It’s basically throwing caution to the wind and hoping for the best. We still lack the studies to back up data on whether or not these synthetic chemicals are able to seep into the bloodstream and affect other systems and organs in the long run. How dire could the consequences become? Is it safe to wait to find out?
So what you should ask yourself is this - Are you fine with taking a gamble on your health? Do you trust synthetics enough to risk potentially harming yourself and the environment, even if there are plenty of good, effective natural products available?
It’s worth remembering that when a new ingredient is discovered, it needs to be tested thoroughly until we know for sure what its effects on the skin and body are. Try not to be one of the unfortunate ones who risk their health on the line. Avoid these potential risks and be mindful of the things that you intake and use in your daily skincare routine. Go natural. Go Ayadara.
